Video Game Console Essay Example for Free

Video Game Console Essay Introduction This three year strategic marketing plan for the Alpha System has been created by its founders to secure additional funding for growth and to inform employees of the company’s direction. The first year of the marketing plan will be a tactical/guerilla approach to marketing with certain objectives and goals to meet. Even though Alpha Systems was launched 2 years ago on a Kickstarter campaign, the firm has seen tremendous growth over the last several months. We have had a lot of recognition from major video game publications and blogs. Our beta group has given us the right feedback to improve our video game system and worked out all of the major flaws in the system. The demand for our console is predicted to be high after we tried to get funding on â€Å"Shark Tank†. There was enough demand that we had to limit the number of beta tester request. Our pre-sale Kickstarter campaign saw high demands for people wanting day one systems. The market segment we service has been very receptive to our system launched with a high quality aluminum console, which is available in several popular colors to reflect our user’s personal style. Over the next three years, Alpha Systems can increase distribution, and enter a new era for our console and accessories; which will increase our bottom line sales and affect our return on our investment into our system and winning customers from the major gaming system platforms. Mission Statement â€Å"Our mission is to merge the valleys and gaps between the popular gaming platforms. It will allow users to play all popular games across multiple platforms on a single system; eliminating the need for multiple video game machines and accessories.† Product Description and Classification Alpha Systems video game console system will support all major video games system platforms, and allow you to use the online content provided by the game. There is a custom dashboard and the operating system reads all of the codecs that PlayStation â„ ¢, Xbox â„ ¢, Nintendoâ„ ¢, and retro games. The Alpha  Console will have the ability to support surround sound and high definition video. The system will also support DVD, and Blu-ray codecs. There will be two controllers in the box with an optional smart controller that customers can purchase. The system will have 16 GB of DDR3, and a two terabyte SSD hard drive. The operation system will be based upon open source Ubuntu with a dashboard look at feel. There will be support for web browsing and online video streaming. Applications like Spotify and Netflix will be pre-installed. Product Classification The Alpha System will fall under the classification of a Specialty Product Offering classification of the three-way product classification system. By providing a single console for you to play all of your favorite games on without the need for multiple systems to play the games one. Alpha System will become the premier video game system. Target Market Our target market is parents of teens who are looking to give their children the latest in technologies, and young adult’s age 19 to 25 who are avid game players, and have the disposable income to buy a higher end gaming system. Also we would target people who would want a single system, but yet would want to play games exclusive to PlayStation â„ ¢ and XBOX â„ ¢ and other gaming systems. Competitive Situation Analysis Analysis of Competition using Porter’s 5 Forces Model Competitive Rivalry: Our business model and advertising is directly pointed to compete in the same arena as Microsoft and Sony for the premiere video game systems. By doing this it will show the larger video game systems that will we not back down and that we are confident in our product. Threat from New Entrants: After Alpha System enters the market, our business model is structured about gaining a majority of ground in the market place, and taking user away from XBOXâ„ ¢ and PlayStationâ„ ¢ and allowing them to play all the proprietary games all on one system. While we always will work hard on our product to stay  current in an ever changing video game world. We have developed work around all of the major media digital rights management codecs. This will allow all major games to be played regardless of what system they are designed for. This will allow the optical drive to read the gaming media. Threat from Buyers: The number one threat from buyers in this market segment is loyalty to another brand. They may simply choose to buy an XBOXâ„ ¢ or PlayStationâ„ ¢ simply because they are used to buying those systems. There is a certain social stigma attached to owning an XBOXâ„ ¢ or PlayStationâ„ ¢ since they are for the most part the only video game systems on the market. Getting Vloggers, and bloggers to give our system positive review can go a long way towards neutralizing the negative stereotype a new system may or may not have. Threat from Suppliers: Many of the suppliers of the raw goods needed to develop the cross-platform gaming systems may have exclusive deals with Microsoft or Sony to build gaming systems. With that being said we may have to find new suppliers or research other avenues to get the gaming system made, and have to make a well informed and financially sound choice as to the direction we will go with manufacturing the system. Threat from Substitutes: Microsoft and Sony will always be a direct substitute for our console, but our job is to show the customer how our product is different and a better solution to their gaming system even if it is the smallest differences and, in our humblest opinion, superior. SWOT Analysis In this first paragraph, please introduce the SWOT analysis. For more information, see the recommended text, index topic â€Å"SWOT analysis.† This section is laid out to summarize the analysis in a table, and is then followed by more detailed explanations of each item. Please see specific instructions in the four sections below the table. STRENGTHS *indicates core competency Strengths We will be the first non-major bard video game system on the market that will play games from every video game system. Alpha Systems will not succeed without an innovative product. We have established that we can be as flexible as our users need us to be. If there is a game that we cannot play we will develop a way to play that game. By creating a market for the all-in-one gaming systems, we will be the gaming system that plays all of the major games from the major gaming machines. Weaknesses Low name recognition- At first we will have to hustle to find our share of the 55 billion dollar gaming industry. We will have to have a heavy ad campaign to get our name out there fast. Being we are going to be an unknown system at first we have to be creative in how we select our suppliers. Any mistake we make could and will be fatal to our company. Opportunities Some of our target demographic will not go away from their video game console at all. We can understand that, but we will use target ad campaigns that will attract the users in that demographic via YouTube and viral videos, and  social media buzz. These will get the people we want to reach at the rate we need to reach them at which is fast and immediate. We will also use a hands on approach at E3, CES, Insomnia Gaming shows and pretty much every comicon in the US and Europe and Japan. This will give our target demographic a hands-on time with our gaming system. We will have several systems set up on a local area network, and have a championship game battle. Job creation we will create jobs in America for the system and put people back to work. Threats The major video game manufactures like Microsoft, and Sony will likely take us to court and try to stop us, but we will prevail because of the ability to have free market competition, and they will be looked at as having a majority of control over the market. They may make changes to their digital right management coding to try to stop us from having their games played on our systems, but we will work with them and come up with a deal as long as they are willing to play fairly, and allow open source game codec development. Sony and Microsoft my push out the newer systems before they are due on the market; which means we will have to adapt to their new DRM. They may also try to purchase us in order to put an end to interfering in their 55 billion dollar market place. During the next three years, Alpha System seeks to achieve the following objectives using our marketing mix, including product, price, distribution, and marketing promotions strategies. If core financing is approved for this marketing plan, Alpha System will ramp up manufacturing, allowing Alpha System to achieve the following: Market Objectives Product Objective Expand into 5 major retailers buy 1st black Friday we are on the market. To hit our 2.5 million dollar sales goal. Price Objective To maintain our 15% ROI by the end of the fiscal year. Place Objective To add 10 more major retail chains throughout the world by the end of the second fiscal year. Promotion Objective To achieve 50 percent market awareness by the end of the 2nd fiscal year. Marketing Strategies We will have the most useful mix of marketing strategies, because focusing on getting our name out there will our primary focus. We will launch up to 30 viral video, and we will harness all of the video game YouTubers, bloggers to review and rate our game system by shipping them two free game systems. One to play and one to give away. The game systems will be in a special color because they are going to be limited pre-launch editions. These will create the buzz we need pre-launch. We will also use gaming convention in the USA and Europe and Asia to allow our system to be been prior to launch. This will allow people to get hands on experience with the system and allow them to see the capabilities of what is possible with our technology. Product Strategies Customizable Colors Sleek design No additional cost to online services Price Strategies Research the price points. Set a mid-range price point that will make the system desirable. Stage focus groups in regards to price. Place Strategies Develop relationships with major retailers, and find out supply chain requirements. Work out requirements with 3rd party logistic providers. Plan logically which distribution hubs product will be shipped from in relationship to retail locations. Promotion Strategies Viral Videos on YouTube, Social Media, Web launch day Game Trade Shows Give away systems pre-launch/ Day One Special Edition Explanation of Strategies This is the most effective strategies for our gaming device. We have thought out the development, and distribution, and promotion that will work for our product. Our product is simply the best system on the market and we will push it out to people, and allow them to realize what they have been missing out on over the past 30 years of video gaming, and show them the future of gaming and that they have a choice that is not Microsoft or Sony. Tactics and Action Plan Our Tactic and action plans are designed precisely from date of design to the 3rd year of product life. We feel that we will not have to micromanage our people, but yet make them accountable for their role in the greater good that is to place Alpha System on the market. Product Action Plan Tactic Due Date Responsible Party Develop System Blue print Month 1 Engineering Operating System and Codecs Month 1 and 2 Programming Source raw materials Months 1 to 4 Sourcing Price Action Plan Tactic Due Date Responsible Party Research Competition Months 5 to 9 Marketing Focus Groups Months 9 to 13 Marketing Pre-Launch Trade shows Months 3 to 24 Marketing Place Action Plan Tactic Due Date Responsible Party Develop Retail chains placement Year 2 Sales Choose Logistics partner Months 23 to 24 Operations Supply Units prior to commitments 22 to 36 Operations Promotion Action Plan Tactic Due Date Responsible Party Produce Videos Months 23 to 36 Marketing Celebrity endorsements 20 to 36 Promotions Give Aways 35 to 36 Promotions Monitoring Procedures Monitoring is the most important procedure we will have weekly conference calls with suppliers to make sure our raw materials and finished goods are underway, and will make the cargo ship in time to be shipped to our logistics partner. We can hold in person meetings to discuss development and pre-launch status. Prior to launch of the system we will hold a companywide conference to show people what their hard work contributed to. We will also seek to make a positive Return on our investment through the distribution chain, and seek to make sure we are complying with retailer’s requirements. Also we will ask retailers for reports to see how many units are moving off the shelves.

History of Social Security Essay -- Government Economy Economics Essay

History of Social Security Is it time to privatize Social Security? Many believe the system will not be able to meet all its obligations by the year 2012. They say Social Security will begin paying out more in benefits than it collects in revenue. To continue meeting its obligations, the system will have to begin drawing on the surplus in the Social Security Trust Fund. However, for many years the federal government has used the trust to disguise the actual size of the federal budget deficit, borrowing money from the trust fund to pay current operating expenses and replacing the money with government bonds, essentially an IOU. Proponents for privatizing Social Security people should be allowed the freedom to invest their Social Security taxes. On the other hand contrary to the beliefs of many, there is a strong case to be made that Social Security is sound now and will continue to be sound indefinitely. The major threat to the system comes from the proposals to fix it. Privatization presents perhaps the most s erious threat to date; it would place individuals retirement savings at considerable risk, force the creation of huge government bureaucracies, and leech Social Security assets out of the system and into the coffers of brokerage and banks. In my research paper I will focus on both arguments of Social Security. Those who believe Social Security should be privatized and those who believe it would be a big mistake to privatize Social Security. Before I go into those perspectives I will focus on the inception of the Social Security System, to give the reader background information on how the system developed. The creation of a national social security system in the United States started with the Social Security Act on ... ... BIBLIOGRAPHY Baker, Dean."Privatizing Social Security: The Wall Street Fix". http://epn.org/epi/epib112.html Kotlikoff, Laurence."Rescuing Social Securtiy." Challenge Nov/Dec 1996: 22-26 Lieberman, Trudy. "Social Insecurity: The Campaign to take the System Private." The Nation 20 Jan 1997: 11-18 Mashaw, Jerry. "The Great Social Security Scare". http//epn.org/prospect/29/29mash.html Schnepper A.Jeff."Privatizing Social Security."USA Today May 1996: 25-28 Tanner, Micheal. "Privatizing Social Security: The Social Security Debate." Challenge Nov/Dec. 1996: 19-23 Tanner, Micheal. "Privatizing Social Security: A Big Boost for the Poor." http://cato.org/pubs/ssps/ssp4.html Wasow, Bernard. "Privatizing Social Security". http//epn.org/tcf/xxssec01.html Weinberger,Mark."Social Security: Facing the Facts". http://cato.org/pubs/ssps/ssp3.html

Article of Confederation Essay

The first constitution was written in the United States was called the â€Å"Articles of Confederation. † It established a loose league of friendship between thirteen sovereign states and proposed that each state have its sovereignty, freedom, and independence. The Articles of Confederation approve in 1781, which led to a period of crisis between the years 1781 and 1789. This period refer as the Critical Period. The Articles of Confederation was the precursor of the United States Constitution because of the many reasons it had weaknesses and replaced by the United States Constitution. The Constitution of the United States comprises the nation’s fundamental law, providing the framework for its governance and the principles under which it must operate. When the constitution was written, it was intended to endure for ages, be flexible, and adaptable for future generations. The constitution was intended to be the supreme law of the land. â€Å"To win the required approval from all 13 states, drafters changed the plan and granted the Confederation control of western lands. After four years, the Articles finally won ratification in 1781. † (Created Equal, pg. 77) The Articles of Confederation, which were ratified in 1781, became the first constitution. The Articles of Confederation dealt with three problems: taxation, representation, and the extent of control over western territories. First, the Articles of Confederation weakness was that the central government did not have the power to collect taxes. As the Articles of Confederation illustrate, â€Å"According to the Articles, Congress could not collect taxes or regulate trade; it could only requisition funds from the states. Shares would vary depending on each state’s free population. (Created Equal, pg. 177) Under the Articles of Confederation, the state government can only send its contribution annually to the national government but they cannot be compelled to pay taxes. Due to this huge weakness, many problems arose in the U. S, which were signs of the weaknesses of the Articles of Confederation. The trade agreements Congress had made with other nations were not always carried out. Many people soon started importing goods from other countries that they refused to pay for. Consequently, people in other nations soon became reluctant to trade with the U.  S; even Great Britain closed its commerce to it, which resulted in the loss of a lot of money because of lack of trade. There was also competition among the states, as they started levying taxes on goods passing through them to other states. Taxes are the lifeblood of the nation. Without it, no government machinery will function. Thus, the national government could not perform its functions because it did not have the funds. Second weakness was the enactment of laws. Under the Articles of Confederation, the enactment of laws needed the approval of 9 out of 13 states. The voting obligation is quite high. As a result, five states could easily prevent the enactment of laws, which seriously jeopardized the enactment of laws that needed to be passed. The Articles of Confederation note, â€Å"Moreover, the Confederation had no separate executive branch; executive functions fell to various committees of the Confederation Congress. † (Created Equal, pg. 177) There was no executive branch to institute the policies for the entire nation. As a result, the state governments did not have a cohesive policy that every state government should follow. Consequently, the state governments individually created their own policies. Since there was no national judiciary, the state courts were tasked to interpret laws. As George Mason indicates, â€Å"The Judiciary of the United States is so constructed & extended, as to absorb and destroy the Judiciarys of the several States; thereby rendering Law as tedious intricate and expensive, & Justice as unattainable, by a great Part of the Community, as in England, and enabling the Rich to oppress & ruin the Poor. † (Mason, Paragraph 2, pg. 10) It had become clear that it was necessary to abandon the Articles of Confederation in favor of a constitution that provided for a stronger national government, created a national judiciary and strong Congress. Finally, the United States had different issues that they had to deal with. These were foreign affairs, economic conditions, and Western land. The Articles clarify, â€Å"In addition, to the dismay of land speculators, the Congress would not control the western domains that several large states had claimed. † (Created Equal, pg. 77) The government was weak due to poor economic conditions and the people still feared the power of the central government. These weaknesses posed a threat to the effectiveness of the government. Under the Articles of Confederation, there was a unicameral legislature. There was one house and there were no executive or judiciary branches. Each state had the same number of representatives and their own currency. The states taxed each other and affecting the value of money to decrease and posed a threat to the economic stability of the United States, which was already weak and in need of reformation. The Articles of Confederation was the precursor of the United States Constitution because of the many reasons it had weaknesses and replaced by the United States Constitution. It brought the colonies together as a loose confederation with the state’s rights being more important than the power of the federal government. Even though the government under the Articles of Confederation was very weak, it was still more democratic because it gave more rights and power to the states. The Articles unified the states under a loose confederation, which lacked a strong, central government. Although the Articles of Confederation had several successes, it created far more weaknesses and failures. The failures of the Articles had to be addressed, so a new constitution was created and drafted at the Constitutional Convention, which determined the many failures of the Articles, and created a strong central government. A controversial issue has been debated over whether the government under the Articles of Confederation or the Constitution was more democratic. The Articles of Confederation created a more democratic government because it gave power to the individual states and to the people.

The Media s Influence On Black Children Essay - 1151 Words

The media has conditioned society into thinking that racial stereotypes are the norm. â€Å"Irish people are drunks† and â€Å"Asians are good at math† are all classic examples of common racial stereotypes. Author Michael Omi of â€Å"In Living Color: Race and American Culture† asserts how media presentation of minorities establishes people perspectives of â€Å"these groups†. But where do these racial stereotypes at the media fingertips originate from? It comes from the establishment of America oppressing others. Minorities has been feeling oppression from the â€Å"dominant race† for generations. However, it has gotten better? No, it has not. Minorities, more importantly blacks are being discriminated in institutions; in a multitude of southern states they cannot vote without being accused of voter fraud, and schools are inferential racist. As sserted in â€Å"Actin’ White† author Stuart Buck tackles the pros and cons of desegrega ting the school system. Buck expresses how the lack of representation in high level school officials can affect black children negatively. By highlighting stereotypes throughout the media, Omi addresses how â€Å"inferential racism† is seen throughout daily â€Å"intuitional life† which Buck strengthens in his article when he confronts the negative repercussions of desegregation. Omi argues that media alludes to racist stereotypes about minorities, which is reinforced by Buck when he asserts that â€Å"inferential racism† in institutions is what led to racist stereotypes in the media.Show MoreRelatedWhat Is Being Sold To The Youth Of The This Country Today?1185 Words   |  5 Pages What is being sold to the youth of the this country today? Looking specifically at media shown to children. I watched some kids TV ads to see what is actually being shown to the youth of the country. Children are exposed to systemic racism very early by the commercials they view when watching cartoons especially on Saturday mornings. 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